Since I first saw
Tom's Place owner Tom Mihalik reduce prices at the cash register, one item at a time, I've wanted to capture the magic of the moment. Customers who already think they're got a great deal based on the price tags are shocked and happily surprised as they get further discounts, a free tie, no charge alterations and so on. I finally got the chance during Tom's recent 56th birthday celebration sale event to which I was invited to create stills and video for the store's
Facebook page. I had a career in the retail business and I don't recall seeing anything quite so effective. Take a look:
This clip was shot on a Blackberry Playbook tablet. Both audio and video quality are exceptional given the hardware involved. And the small form factor makes it far more likely that you'll have it with you when you need it than with prosumer camcorder equipment. It certainly can't replace higher end gear for much of the work videographers do but it has opened up a place for itself in the
YouTube universe. For the record I host client video on the
Viddler platform because I can control the environment around it.
If you don't see a video player follow this link: http://www.viddler.com/v/f13d2555
