“No Video” Video – for fun and profit

If the word “video” brings to mind images of video cameras, lighting and microphones on boom poles that’s only natural. But in the digital era myriad examples exist of videos which include not a second of video camera content. Whether you edit family vacations or contract for online video content for your business this is useful to know. Let me give you an example from the work of legendary documentary-maker Ken Burns, who pioneered the animation of still images, a process widely known as the “Ken Burns' effect. Early in my experience of his work I realized that a part of his technique, and one that in a real sense does breath life into a still image, is the tasteful use of sound effects. Birds sing, horses whinny, boots echo on wooden steps. As you view this clip, listen too. Mr. Burns takes a single photograph, an image that without the motion he creates would be irritating after ten static seconds, and stretches it over multiple sentences of narration. A video budget that producers would have ignored 10 years ago can create highly effective online content today. And if you’re an amateur editor,"no-video" video can easily and instantly up the quality of your work and the size of your audience.