... a consumer who watches TV and then visits HSN.com to complete the transaction spends $1294 a year; a consumer who watches TV and then calls to complete a transaction is worth $855, and someone who only visits HSN.com spends on average $625. “If we can give them something that supplements their shopping experience, that’s what we want to do,” he says. “They can watch it on TV and then jump to the dot-com and explore something new and interesting immediately.”
Beyond advising all e-retailers to get started with video he had this advice:
“Get some video on your site, play with what works and drop what doesn’t. Let that mold your video strategy.”
Not all e-retailers have their own TV channel of course, but all today have an equal opportunity to introduce video to their visitor's web experience.