Friday, July 16, 2010
Many business people lack the information necessary to make good decisions about whether or not and how best to invest in online video in their marketing efforts. Not only is it relatively new in its current form, it just won't stop evolving. My contribution to clearing the air is presented in four illustrated pages available here. If you feel that you could be better informed on the subject I hope you find this helpful and want to talk more about it. If you know someone who might benefit from the information I hope you will pass the link along. If you'd prefer an audio only link, it's here.
Monday, July 12, 2010
I have been looking forward to this post for a while now. It is my first effort at interactive online video, created for recumbent cycling apparel maker Reverse Gear of Toronto. Within the video are several icons that, when clicked, pause the show to present alternate content, such as the Reverse Gear online blog, and PDF documents displaying customer feedback and the company Customer Satisfaction Guarantee. Go ahead and give it a try!