In the five years since YouTube came along online video has become a huge phenomenon. Quality has vastly improved with broadband access and software development. It is forecast that within five years 90% or so of all bandwidth will be accounted for by online video. Yet despite where online video is and where it will be (including on your television set) the majority of business websites still aren't using it. There was a time when any video project cost thousands of dollars and perhaps that perception remains. But with offers of video production and hosting for introductory prices like $399 a year the fact that it remains a hard sell is mind boggling. When we introduced transparent video to Toronto fashion discounter Tom's Place, Tom and his staff were congratulated time and again on their great new website. The interesting thing about that is that not a single element on the site had changed. Adding video created the perception that it was new.
Recently I've begun to see data on how hugely improved are search results when video is among the choices. It has to be properly presented to the search bots, but when it is it moves hits up the results ladder so dramatically, according to hard data, that you'd read the number twice to believe it. If the web is important to your business, it's time to put a toe in the water. A one-minute profile for a few hundred dollars gives your visitor something to blink about, and that's the edge you're looking for.