Occasionally the simplest of concepts can offer the most arresting insights. Dr. David Foot provided such an opportunity when in the late 1990’s, he pointed out that every year we get one year older. With this simple truth, which he developed into the best-selling Canadian non-fiction book of 1996-7, Dr. Foot forever changed the way we peer into and prepare for the future. The book, you may recall, is called “Boom, Bust & Echo”. In it he describes how the so-called boomer generation moved through time, getting one year older every year. As this occurred, one market after another was hugely affected, from the number of yo-yo’s sold to the number of classrooms built, golf courses developed, foot care clinics opened and on and on through every decade and every facet of life. The insight shared with you here is not in the same league and won’t spawn any best sellers but for anyone making a living providing goods or services it is a critical piece of intelligence. Here it is:
“In the near future, when most of us have connected the web to our big screen TV sets, your online video profile becomes a television commercial.”
When online video reaches the TV, small budgets get big exposure. The sooner you become as familiar with this emerging new media as you likely are today with print, the more effective your messages will be when they play in the family room. To get there you need a knowledge and production partner who knows the way.
At The Content Shop, parent of NetVideoMaker.com, we’ve been producing productive connections through digital media for ten years. Our clients include those involved in Health Care, Retailing, Hospitality, Direct Marketing, Insurance and Finance.
Tools for Surfing on your TV:
Two recent innovations get good press for bringing the web to TV. The first is a browser built for the job, something called Kylo
The other is a replacement for the mouse, called the Loop
Soon you'll be sofa surfing with the best of them.
(We are not affiliated in any way with the supplier of these products.)
