Tuesday, August 3, 2010
The power of interaction in online video
I have been talking about and demonstrating the addition of a layer of interactivity to online video and today I present a new example. Our documentary treatment of settlement on the Toronto Islands is supported by a website that now has an interactive video trailer on the home page. Across the top is a video browser bar which allows visitors to choose content outside the video. Making such a choice pauses the playback and opens a new tab. When you return to the site and close the info panel, the video continues. Here is the demo, in its beta state. I will continue to evolve the function but I hope you will realize that this is a sea change in the potential for visitor engagement. You may choose to view it in its native (larger) screen size here.