While many of us continue to practice all of the steps that make video available on multiple websites and in mobile devices, emerging platforms of the “Software as a Service” (SaaS) variety are taking over the work that remains when the content is complete. Upload your file to one of many Online Video Platform providers (OVPs) and decide how it will be distributed, or syndicated as the industry calls it. One innovative OVP allows subscribers to add interactive elements to a finished video using their online software. Clickable icons can offer document downloads, text boxes expand to tell a story and offer options like sending an email, sharing the video and visiting a website. And Veeple, yes that’s their name, will also transcode your video for mobile devices in addition to placing it in multiple online environments from Facebook to YouTube. The upload page presented to you includes a box for your description of the content and another for the keywords you want associated with that content. That makes the video search-friendly, and that’s why you don’t necessarily need your own website to make sense of creating video messages. Wherever the video is it can be found by anyone searching with the keywords you provide. To fully benefit from Veeple’s interactive elements you would need some web server space. For instance, offering downloads requires that they be hosted somewhere. But a clickable email address will work just fine without a site. If you don’t choose an interactive approach, with Veeple or any of the many other OVPs out there, ensuring that your contact information is onscreen will allow browsers who need what you offer to get in touch despite your not having a website. And all OVPs offer some level of reporting on how often your video is viewed and on things like how long it’s watched. If a majority turn you off early it may be a sign that your content needs a second look. The bottom line here is that you can enter the world of online promotion, with or without a website, and begin to learn how to use it profitably for less, probably a lot less, than you might think.
Wednesday, July 7, 2010
Software as a Service meets Online Video
Strange as it may sound, today you don’t need a website to promote your products or services in online video. With YouTube the world’s number two search engine and with video 53 times more likely than text to reach the first page of search results, putting video anywhere online gives your message an opportunity to be found and consumed.
While many of us continue to practice all of the steps that make video available on multiple websites and in mobile devices, emerging platforms of the “Software as a Service” (SaaS) variety are taking over the work that remains when the content is complete. Upload your file to one of many Online Video Platform providers (OVPs) and decide how it will be distributed, or syndicated as the industry calls it. One innovative OVP allows subscribers to add interactive elements to a finished video using their online software. Clickable icons can offer document downloads, text boxes expand to tell a story and offer options like sending an email, sharing the video and visiting a website. And Veeple, yes that’s their name, will also transcode your video for mobile devices in addition to placing it in multiple online environments from Facebook to YouTube. The upload page presented to you includes a box for your description of the content and another for the keywords you want associated with that content. That makes the video search-friendly, and that’s why you don’t necessarily need your own website to make sense of creating video messages. Wherever the video is it can be found by anyone searching with the keywords you provide. To fully benefit from Veeple’s interactive elements you would need some web server space. For instance, offering downloads requires that they be hosted somewhere. But a clickable email address will work just fine without a site. If you don’t choose an interactive approach, with Veeple or any of the many other OVPs out there, ensuring that your contact information is onscreen will allow browsers who need what you offer to get in touch despite your not having a website. And all OVPs offer some level of reporting on how often your video is viewed and on things like how long it’s watched. If a majority turn you off early it may be a sign that your content needs a second look. The bottom line here is that you can enter the world of online promotion, with or without a website, and begin to learn how to use it profitably for less, probably a lot less, than you might think.
While many of us continue to practice all of the steps that make video available on multiple websites and in mobile devices, emerging platforms of the “Software as a Service” (SaaS) variety are taking over the work that remains when the content is complete. Upload your file to one of many Online Video Platform providers (OVPs) and decide how it will be distributed, or syndicated as the industry calls it. One innovative OVP allows subscribers to add interactive elements to a finished video using their online software. Clickable icons can offer document downloads, text boxes expand to tell a story and offer options like sending an email, sharing the video and visiting a website. And Veeple, yes that’s their name, will also transcode your video for mobile devices in addition to placing it in multiple online environments from Facebook to YouTube. The upload page presented to you includes a box for your description of the content and another for the keywords you want associated with that content. That makes the video search-friendly, and that’s why you don’t necessarily need your own website to make sense of creating video messages. Wherever the video is it can be found by anyone searching with the keywords you provide. To fully benefit from Veeple’s interactive elements you would need some web server space. For instance, offering downloads requires that they be hosted somewhere. But a clickable email address will work just fine without a site. If you don’t choose an interactive approach, with Veeple or any of the many other OVPs out there, ensuring that your contact information is onscreen will allow browsers who need what you offer to get in touch despite your not having a website. And all OVPs offer some level of reporting on how often your video is viewed and on things like how long it’s watched. If a majority turn you off early it may be a sign that your content needs a second look. The bottom line here is that you can enter the world of online promotion, with or without a website, and begin to learn how to use it profitably for less, probably a lot less, than you might think.
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