Wednesday, June 2, 2010
More Google TV news
I've been talking Internet on TV for a while now and the more I look the more I like. Google TV, the open web on TV is best described at the moment by the folks at Google, and naturally they have a video presentation for the purpose. More recent than their announcement is one from YouTube, describing their "Lean Back" initiative to bring TV quality to the flat panel in your family room. They already have a sample site populated with video optimized for the big TV screen. You don't need to have done the deed to view the material, but of course you don't get a real idea of how it will look on TV when viewing it on your computer monitor. It does deliver a sense of how real this change is and requires little imagination to port it to your plasma or LCD unit. If you're considering bringing video content to a business site, don't wait. Experience now with visitor reaction in the "lean forward" reality of computer video viewing will pay dividends as viewers begin to expect longer form content, more in tune with the entertainment and educational material we're all accustomed to viewing on television. Your site will be on TV. Whether it should be or not depends on the decisions you make in the next year.