As a career retailer I these days watch the industry from the supplier side of the street. Today I saw a headline in the Retail Council of Canada's e-Newsletter that truly grabbed my attention. According to the link I followed athletic retailer Lululemon advertised a warehouse sale using only Facebook to promote the fact - no conventional advertising of any kind - and opened with a three-hour line up!
A few days earlier I saw research regarding the number of retailers who don't operate from bricks and mortar. According to a recent report by the Direct Marketing Association (DMA), entitled "Channel Integration and Benchmarks in the Retail Industry", the absence of a brick-and-mortar store is becoming prevalent among retailers, since 41 percent of survey respondents don't have a physical store. The claims come in this article, posted January 29th, 2008 by Jack Loechner.
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