On the NetVideoMaker web site we ask "wouldn't it be great if everyone who visited your site was actively searching for what you offer?" Of course it would. If I offer dental implants in Montreal, you should find my URL when you search on that term. Making that happen organically (search engine optimization) is not impossible but it is a specialty, and one in which the ground rules are constantly being revised without notice. Making it happen with Search Engine Marketing campaigns is quite possible, starts to work right away and may be monitored daily -even hourly- spending as much or as little as you decide. The money you spend is buying clicks on your sponsored link. Your sponsored link is displayed when key words you have bid on are entered into the search engine. What you bid depends on how much competition exists for the same key words. The top bidder has its ad displayed on top, and so on down the line. If you don't want to pay for clicks from outside your market area, you include your location in your ad, "dental implants Montreal". If I'm in Atlanta I'm not likely to click on your ad and until someone does you haven't spent any money. Perhaps best of all, you can set a monthly budget and experiment. You can gain an understanding of the process for less than the cost of a decent lunch. There are many web-based resources available to school you in SEM, naturally including those provided by the major players, Google and Yahoo. If you're in Southern Ontario please feel free to contact us through the web site for a casual conversation on the subject. But however you do it, be as helpful as you can to those good folks actively searching for what you offer - and do it soon.
As I mentioned in my very first post, a great presentation on SEM and related information is available here.