According to a recent 3M study on Facebook, videos are shared more often than photos, status updates or links. Sharing builds your fan base, so the more the better. And video is unique in its ability to communicate information and personality at hyper speed. According to the same 3M study we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work, making video a stellar idea.... (View the post in PDF).
Thursday, February 7, 2013
Diane Chiasson, FCSI, President of Chiasson Consultants Inc., is credited as the founder of the foodservice merchandising profession in North America. I'm honoured that she asked me to write a guest post for her newsletter (Feb. 2013) on using video in a small restaurant/food service business. We agreed that including a demonstration video made sense. The one I chose was done for a south-eastern Ontario family resort, to promote their get-away options, showcasing the property, its amenities and food services. If you have any comments or questions about either video in your business or the blog post (available to download below) call me direct at 416-823-3100 or send an email to email@example.com
Online Video in Your Small Business
Friday, October 19, 2012
Saturday, October 13, 2012
Saturday, October 6, 2012
Wednesday, September 26, 2012
Over the past several years I've had the pleasure of knowing Tom Mihalik, owner of Tom's Place in Toronto's Kensington Market. Tom has always generously shared his success with his community, having become a much loved and greatly admired Toronto asset. I recently discovered that a documentary had been developed around his life story. It airs a final time for now on Sunday, September 30th. Here's a peek into it:
Monday, August 27, 2012
Sunday, July 29, 2012
My current preferred commercial online video hosting platform is viddler.com. Among several upgrades they recently announced was the ability to host music files. I naturally have to see what that looks like. So embedded in the HTML of this post is the code provided for my upload. The file is a recording studio version of the Alice in Chains tune "No Excuses", with me singing lead along with League of Rock bandmates Colin, Gavin, Ivan and Scott.