Online Video for Small Business

Diane Chiasson, FCSI, President of Chiasson Consultants Inc., is credited as the founder of the foodservice merchandising profession in North America. I'm honoured that she asked me to write a guest post for her newsletter (Feb. 2013) on using video in a small restaurant/food service business. We agreed that including a demonstration video made sense. The one I chose was done for a south-eastern Ontario family resort, to promote their get-away options, showcasing the property, its amenities and food services. If you have any comments or questions about either video in your business or the blog post (available to download below) call me direct at 416-823-3100 or send an email to david@faceliftmarketing.ca Online Video in Your Small Business

According to a recent 3M study on Facebook, videos are shared more often than photos, status updates or links. Sharing builds your fan base, so the more the better. And video is unique in its ability to communicate information and personality at hyper speed. According to the same 3M study we process visual information 60,000 times faster than text. In an age when grabbing someone’s attention in an instant is critical, visuals work, making video a stellar idea.... (View the post in PDF).

Light Field Camera Comes to Market

Not long ago (August 27, "Frame, Shoot, Focus" - video available) I profiled the young inventor of a camera that captures ALL the available light, allowing the image to be altered by an algorithm, changing the focus by in effect sliding the "lens" toward or away from the subject. Today an email from Future Shop offers a version for sale by pre-order at a price of $499. View the ad here.

Do-it-Yourself Cartoon Strips

I've taken a bit more time at www.bitstrips.com today and built a strip with considerably more detail than my first effort below this post.


For a better look and more on social media marketing, visit Facelift Marketing on Facebook.

You in the Comics

You can do this.Thanks to  www.bitstrips.com you can create your own comic character(s) and build panels and strips with a remarkable range of tools for every visible element. This took me five minutes.

 

The Tom Mihalik Story

Over the past several years I've had the pleasure of knowing Tom Mihalik, owner of Tom's Place in Toronto's Kensington Market. Tom has always generously shared his success with his community, having become a much loved and greatly admired Toronto asset. I recently discovered that a documentary had been developed around his life story. It airs a final time for now on Sunday, September 30th. Here's a peek into it:

Frame, Shoot, Focus

Imagine a camera, still and video, that captures images you can alter focus in after the fact. The lens inventor Ren Ng created captures light in four dimensions and saves it to a sensor. The software simulates moving the lens closer to and further from the original scene, altering what is in focus. Watch an explanation in video here.

Online Video Hosting adds Music File Uploads

My current preferred commercial online video hosting platform is viddler.com. Among several upgrades they recently announced was the ability to host music files. I naturally have to see what that looks like. So embedded in the HTML of this post is the code provided for my upload. The file is a recording studio version of the Alice in Chains tune "No Excuses", with me singing lead along with League of Rock bandmates Colin, Gavin, Ivan and Scott.